Marketing News

Paul Mitchell returns as a national sponsor of this year’s Dirty Girl Mud Run

Paul Mitchell is getting down and dirty as it returns as a national sponsor of this year’s Dirty Girl Mud Run, the largest women-only 5K obstacle run series.

At the events, Paul Mitchell stylists are on-site to provide styling, brush-outs, hair braiding and festive pink stripes as a reminder to everyone to “look pretty and play dirty.”

The Dirty Girl Mud Run will hit 25 US cities in 2014. The series kicked off on March 22 in Sacramento, CA. The last race will be held in November in Phoenix.

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